Mercedes new AMG model line has the power that we look for in a car and has the design of a luxury car that we have come to expect from them. It isn’t too often that we are disappointed with what they have come up with and this is no different.
You can’t blame them if they brag a little and decide to spread the word through a clever awareness campaign that will show consumers the top performance models that can be found all across the U.S. The campaign is using great advertising, the establishment of AMG Performance Centers, and a road show demonstration. It will begin with only seven dealers from Florida, New York, and California – but if everything goes according to plan they will have incorporated its top 30 dealers by the end of the year.
If they reach this goal than they will see 80% of sales from the AMG model line to sign on. Mercedes is already working on creating an AMG area that will be separate from the dealership. Specially trained personnel will be in charge of these special dealerships and will also be there to show off the limited edition AMG models.
Related Articles:
Mercedes Creates Campaign For 2007 C-Class: Mercedes-Benz is starting a comprehensive integrated marketing campaign for the new C-Class, which will be introduced to the market on March 31, 2007. Using the
S500 Flagship Re-Named: A little while ago there was talk of Mercededes renaming their flagship S500 model to the S550. Consumers were stunned and wondered why they would
C-220 BlueTec Concept: Mercedes-Benz will be unveiling its highly environmentally compatible BLUETEC technology in combination with a consumption-optimised four-cylinder engine for the first time at the 2007 Geneva