The Mercedes C-class has long labored in the shadow of BMW’s 3-series, a wistful also-ran in the entry luxury-sports-sedan sweepstakes. To be fair, corporate wistfulness has been tempered by frequent bank deposits. Over the course of its long history, Mercedes is celebrating the 25th anniversary of its entry-level sedan this year, the company has produced and sold some six million of them.
Mercedes-Benz 'C Class' - Page 2
Mercedes-Benz is starting a comprehensive integrated marketing campaign for the new C-Class, which will be introduced to the market on March 31, 2007. Using the slogan “C-for Yourself,” the brand with the star is conducting a variety of communication activities via several channels to support the sales launch of its highest-volume model series.
The primary goal of the campaign is to convince customers around the world of the advantages of the versatile product concept behind the new Mercedes-Benz C-Class sedan, including two distinct front-end designs and outstanding comfort, agility and safety. “Our objective for this campaign is to motivate customers to experience for themselves the superior driving culture offered by the new Mercedes-Benz C-Class,” says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Passenger Cars.
Mercedes-Benz will be unveiling its highly environmentally compatible BLUETEC technology in combination with a consumption-optimised four-cylinder engine for the first time at the 2007 Geneva Motor Show. In terms of ensuring compliance with the even stricter EURO 6 emission standard, applicable to all new vehicles Europe-wide from 2015, the Mercedes-Benz Vision C 220 BLUETEC shows the way ahead.
Boasting an output of 125 kW (170 hp) and a peak torque of 400 Nm, the Vision C 220 BLUETEC consumes 5.5 litres of diesel per hundred kilometres. With the Vision C 220 BLUETEC, Mercedes-Benz is providing a taste of things to come as part of its BLUETEC initiative which was launched in the US last autumn.