Mercedes-Benz is starting a comprehensive integrated marketing campaign for the new C-Class, which will be introduced to the market on March 31, 2007. Using the slogan “C-for Yourself,” the brand with the star is conducting a variety of communication activities via several channels to support the sales launch of its highest-volume model series.
The primary goal of the campaign is to convince customers around the world of the advantages of the versatile product concept behind the new Mercedes-Benz C-Class sedan, including two distinct front-end designs and outstanding comfort, agility and safety. “Our objective for this campaign is to motivate customers to experience for themselves the superior driving culture offered by the new Mercedes-Benz C-Class,” says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Passenger Cars.
Mercedes-Benz will be unveiling its highly environmentally compatible BLUETEC technology in combination with a consumption-optimised four-cylinder engine for the first time at the 2007 Geneva Motor Show. In terms of ensuring compliance with the even stricter EURO 6 emission standard, applicable to all new vehicles Europe-wide from 2015, the Mercedes-Benz Vision C 220 BLUETEC shows the way ahead.
According to Mercedes-Benz, 95 percent of its C-Class buyers prefer an automatic transmission. Because so few Americans going for the three-pedal models, you would naturally assume that Stuttgart would save some money and discontinue the manual gearbox option all together, but they won’t even think of it. BMW makes the rules in the entry-luxury sport sedan class. The 3 Series is far and away the top seller, and about a third of those Bimmer buyers choose a manual. That means everyone else better offer one, too.