Mercedes-Benz is proud to present a new face at Berlin’s first Fashion Week in July 2007. Top German model Eva Padberg will represent the brand at international fashion and lifestyle events.
“Berlin and Eva Padberg each epitomise a modern and young lifestyle,” a Mercedes spokesman said. “Mercedes-Benz has always been known for its innovative approach, its timeless and emotional design and its unique allure, which is why Eva Padberg is the ideal fashion ambassador for our brand.”
Padberg will become the face of Mercedes’ long-term commitment to top-class fashion events. She has walked the the catwalks of Milan, Paris and New York in fashion shows for Chanel, Versace and Armani, featured on the covers of fashion magazines and been the focus of major advertising campaigns.
She is also making a name for herself as a presenter, actress and voice-over artist and is an official ambassador for both Unicef and SOS Children’s Villages. A special venue is being built next to the Brandenburg Gate for the Mercedes-Benz event at which international fashion designers will show their latest collections. It will also be a platform for young designers.
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