Mercedes-Benz is starting a comprehensive integrated marketing campaign for the new C-Class, which will be introduced to the market on March 31, 2007. Using the slogan “C-for Yourself,” the brand with the star is conducting a variety of communication activities via several channels to support the sales launch of its highest-volume model series.
The primary goal of the campaign is to convince customers around the world of the advantages of the versatile product concept behind the new Mercedes-Benz C-Class sedan, including two distinct front-end designs and outstanding comfort, agility and safety. “Our objective for this campaign is to motivate customers to experience for themselves the superior driving culture offered by the new Mercedes-Benz C-Class,” says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Passenger Cars.
It’s no surprise to us that the new Mercedes c-class is going to be arriving in the United States later this year. But apparently we won’t be looking for the same old looking Mercedes that we have grown accustomed to. According to an article that was published in Automotive News the CEO and president of the Mercedes-Benz USA branch, Ernst Lieb stated that the new vehicle will be donning a different look.
The brand new Mercedes-Benz C-Class is the first car in its market segment to be awarded an Environmental Certificate. The certification body of TÜV Süd Management Service GmbH has confirmed the car’s environmentally focused development, highlighting advances over the entire vehicle lifecycle in areas such as fuel consumption, exhaust emissions and selection of materials.