The 2007 Mercedes-Benz CLS-Class is a luxury sedan that was created to look like a coupe. The gorgeous styling comes at the expense of big-sedan practicality. The funny thing is, the CLS isn’t as expensive as it looks. We were surprised to learn that the CLS starts well under $70k. Considering the CLS’ unique styling, powerful engine, quiet ride, top-of-the line safety features and gadgets galore, people expected the base price to be well above $80k, more once you started piling on the options.
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The 2007 Mercedes CL600 will immediately impress you when you hit the accelerator. Automatic gearshifts pop off one after another, but the onward rush is hardly interrupted. From the moment the car lunges away from rest with a sharp squeal of rear wheelspin until the 130-mph speed limiter gently restrains its charge, the CL rushes forward on an unstoppable tide of torque.
You will also be impressed with the 5.5-liter twin-turbo V-12 produces 612 pound-feet of twist from a mere 1800 rpm and sustains that level to 3500 rpm. So each of the five gears provides relentless thrust throughout its range.
Mercedes-Benz is starting a comprehensive integrated marketing campaign for the new C-Class, which will be introduced to the market on March 31, 2007. Using the slogan “C-for Yourself,” the brand with the star is conducting a variety of communication activities via several channels to support the sales launch of its highest-volume model series.
The primary goal of the campaign is to convince customers around the world of the advantages of the versatile product concept behind the new Mercedes-Benz C-Class sedan, including two distinct front-end designs and outstanding comfort, agility and safety. “Our objective for this campaign is to motivate customers to experience for themselves the superior driving culture offered by the new Mercedes-Benz C-Class,” says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Passenger Cars.