Mercedes has reached new heights as the 500,000th SLK compact roadster was delivered since its release in 1996. Over 310,000 consumers chose the model directly from the first generation. When the successor of the SLK was released in March of 2004 it sold over 190,000 units.
“With the launch of the SLK in 1996, Mercedes-Benz successfully established the premium segment for compact roadsters. Thanks to innovative technology such as the vario-roof and the neck-level heating system AIRSCARF, the SLK has long been recognized as a cult car of modern times,” expains Dr. Klaus Maier, Executive Vice President Mercedes-Benz Cars, responsible for Sales and Marketing. “The new-generation SLK models, which we are delivering to customers since April 2008, are sportier than ever. I’m confident that the dynamic looks and performance of the new SLK will again set pulses racing among sports cars enthusiasts around the world.”